Super Bowl Viewers Spend Game Time on the Web

- (Web Pro News) - 1 months ago...

Last year, 12% of Super Bowl viewers used the Internet while watching the game according to data from Nielsen. Those that used the web spent an average of 24 minutes online during the game. It would not be at all surprising if those numbers increased significnatly this year. "Nielsen found that simultaneous users were most engaged in general interest, e-mail, and online social networks," the firm says. "Sports sites, which might be more directly associated with the game itself, ...