Siri: Not A “Search Engine” But You Might Use It Like One

- (searchengineland) - 1 months ago...

When I’ve spoken in the past to people at Siri we’ve discussed and they’ve struggled a bit with how to present and “position” what they’re doing. Described as a “virtual personal assistant” — and called the “Siri Assistant” in fact in its formal launch — the company’s much anticipated iPhone app has arrived. There will [...] .... ...